&& playing is what I wasn't !!

That is when I said, Fendi was trying to do it big !!

[Cassie]

"Taking a different tack with the Japanese market, Fendi last week hosted the hottest hip-hop-flavored fashion party in town, with Japanese streetwear ringleader Nigo - not Karl Lagerfeld or Silvia Venturini Fendi - calling the creative shots for the night.
The immediate occasion was the global launch of a range of leather goods by Venturini Fendi called B. Mix. But the overarching goal was to start speaking to Japanese customers in a new way and keep fanning Fendi’s global momentum as the LVMH Moët Hennessy Louis Vuitton-owned brand surges toward $500 million in sales next year, with accelerating profitability.
According to market sources, Nigo recently has been in talks with Louis Vuitton about a possible leather goods collaboration. Asked about that prospect, he replied: “Since we did the sunglasses, no new plans yet,” adding with a smile, “I’m looking forward to Vuitton creative director Marc Jacobs calling on me.”

But, check the collabo they did with BAPE, if you're a fan that is !!